Your business works. It just works around things it shouldn't have to.
Right now you're being sold AI tools, fractional leaders, and delegation systems. None of them work until someone makes your business legible first.
I find what your business learned to work around. Then I build the logic it never had.
Sound Familiar?
01. You've answered the same question three times this week and it still isn't resolved.
02. A process exists. It just lives entirely in one person's head.
03. Your team is capable. The handoffs between them aren't.
04. You've grown past the point where figuring it out as you go is a strategy.
05. You know something is off. You just don't have time to find exactly what.
06. Everyone else seems to be figuring out AI. You're not sure what you'd even point it at.
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The Entry Point
Your business runs on what's in your head. That works fine until you try to hand any of it off — to a new hire, a tool, or AI. In one focused session, we map how your business actually operates, tracing where knowledge lives, where decisions stall, and where growth is being quietly absorbed by workarounds nobody ever named.
You'll receive a detailed, written findings report telling you exactly what's creating friction, why it matters, and what needs to exist before any of it can actually work. Not a generic report. A clear-eyed read of your specific business.
20 minutes for the Fit Call, one session for the diagnostic, and your findings arrive within 3 business days.
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What's Included:
Free 20-minute Fit Call to confirm it's the right time and the right fit
75 to 90-minute paid diagnostic session
Written findings summary delivered after the session
From First Call to Clear Direction
01. We Make Sure It's the Right Fit
A free 20-minute call to confirm this is the right fit before any money changes hands.
02. We Map What's Actually Happening
A focused 75 to 90-minute session where we map exactly how your business operates and where it's working around itself.
03. You Get a Clear Picture and a Path Forward
Within 3 business days, you receive a written findings summary of exactly what's creating friction and what to address first.
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What Comes Next
The diagnostic is where we start. Here's what we build from there.
Every engagement starts with the diagnostic. What you build from there depends on what we find — and you won't have to figure out what comes next.
Workflow Mapping
Before anything gets fixed, we need to see it clearly. This maps how work actually moves through your business — every step, every handoff, every place where someone improvised a solution that quietly became the way things are done.
SOP Development
Built from what we found in your diagnostic, not from a generic template. These procedures reflect the corrected version of how your business should run, written clearly enough that the right person can execute without having to track you down first.
System Architecture
Once we know what the process should look like, we design the infrastructure that supports it. The right tools, connected in the right order, built around what your specific business truly needs rather than a standard tech stack retrofitted to fit.
Implementation
This is where the design becomes real. Every system, every procedure, every connection gets embedded into the actual rhythm of your business so that what we built together gets used instead of filed away.
Ongoing Operations Support
Your business will grow into new friction as it scales. This keeps the systems current, catches what starts to break before it compounds, and makes sure everything we built together continues to hold.
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PLACEHOLDER
Is This For You?
The right fit matters as much as the right work.
This IS for you if:
This is NOT for you if:
• You have tried to fix the same problem more than once and it keeps coming back in a different form.
• You have already decided what the solution is and need someone to execute it.
• Your business is growing but the way it operates has not kept pace with it.
• You are looking for a strategy consultant who will tell you where to take the business.
• You want someone to find what is actually broken, not confirm what you already believe.
• You are not willing to hear that the problem you came in with might not be the problem worth solving first.
• You are about to hire, hand something off, or add automation — and you want to know your business is actually ready for it.
• You are confident your operations are solid and just need someone to help you move faster.
PLACEHOLDER
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About
There is a specific kind of founder who ends up here.
I have worked inside operations across healthcare, technology, and organizations at every stage of growth, and the same thing kept happening regardless of the role: I would find the structural problem nobody hired me to find. The workaround that had become gospel. The handoff that worked fine until it didn't. I named it, built what should have existed, and kept getting pulled into bigger rooms because of it.
What costs you most in a business are rarely the obvious fires. They are the 47 small things your team works around every single day without realizing it, until you add them up and realize they are the system. The people closest to the work stop seeing them because proximity normalizes dysfunction until the dysfunction becomes just how things run. That is what the diagnostic finds. And that is what you get with Baseline: not a consultant who validates what you already suspect, but someone who finds what proximity made invisible and builds the systems that make sure it stays found.
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The Pattern Holds Across Every Room
"Working with Devon is a rare mix of easy collaboration and sharp problem-solving. She has a natural ability to look at a messy operational issue, separate noise from what actually matters, and identify the root cause. I’ve seen her take on problems where the data, process, and team experience didn’t align, and instead of accepting the first answer, she dug deeper, found the disconnect, and helped create a better path forward.
She is curious, thoughtful, and highly effective at translating complicated issues into clear, practical solutions. Devon is also a great listener and partner: she makes the work feel collaborative while still bringing strong original thinking to the table. I would recommend her to any organization looking for someone who can meaningfully and sustainably improve operations!"
- Julie W., Client Operations Director
"Devon has an incredible ability to build processes and structure that drive long-term results — and she does it in a way that keeps teams aligned and actually moving forward. She created a high standard for our team."
- Jess M., Chief of Staff
Stop carrying what your business can't afford to keep working around.
The Fit Call is free. The diagnostic is one session. What you find out determines what's worth building next.
© 2026 Baseline Operations LLC. All rights reserved.
Protect Your Valuation
The things your business works around are the first thing a buyer discounts.
When the decisions and the handoffs still run through you, an acquirer sees a business that depends on a person they are not buying, and they price that risk into the deal. It comes off the offer, or it gets held back in earnouts and escrow until the business proves it can run without you.
The work we do makes the business legible and transferable before you ever sit down at the table, so the value you built is the value you keep.
What a Buyer Sees in Due Diligence
A buyer is not paying for last year's revenue. They are paying for the years after you leave, and they read the business as either proof it will hold or a reason to hold money back. Two things surface first, and both are fixable well before a sale.
Owner Dependency
The team does the work, but the decisions, the exceptions, and the relationships still route through you. If you cannot step away for a month without things stalling, the buyer is looking at value that walks out the door when you do.
Undocumented Operations
How the business runs lives with the people who run it, and none of it is written down. When a key person leaves after the sale, the way the work gets done leaves with them, and the buyer inherits a gap with no bottom to it.
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What We Build
The fix is the same across industries. We separate the business from your daily presence so it holds when you are not in the room, working alongside you and your exit planner so the next owner inherits a business that runs on its own.
Move the Business Off You:
Every function that only works because you are there is a discount waiting to happen. We move the business from owner-run to process-run, so a buyer has a reason to pay the full number instead of hedging.
Build the Playbook:
The knowledge that lives with you and your team becomes written, usable operations a new person can pick up and run, documented close enough to how the work really happens that it holds under pressure. The systems that support it get connected so they tell one consistent story when someone checks.
Who This is For
Founder-led businesses with $M - $5M in revenue, 12 to 36 months out from a sale or transition.
Start early, because the changes that raise your price, reducing how much depends on you and documenting how the business runs, take a year and a half or more to show up in numbers a buyer trusts. Closer to the low end of that window the work turns into triage, so the more runway you give it, the more of the value you keep.
Multi-modality healthcare practices
B2B service agencies
Founder-led businesses
PRE-EXIT OPERATIONAL READINESS
PRE-EXIT OPERATIONAL READINESS
For Exit Planners & CEPAs
You close the value gap. We build the structural capital it stands on.
Structural capital, the documented operations and reduced owner dependency a buyer pays for, is the piece we build. It is hands-on operational work that carries a business from owner-run to exit-ready. You hold the strategy and the client relationship. We build the operations the plan depends on.
The Problem You Keep Running Into
One Person at the Center
The business runs on someone who cannot step away. A buyer sees value that leaves when they do.
Nothing Written Down
How the work gets done lives in people's heads. When they leave after the sale, it leaves with them.
Numbers That Don't Reconcile
The figures a buyer wants to verify sit across systems that tell different stories.
None of this gets resolved in the quarter before a sale – it gets resolved with runway. The earlier you bring us in, the more of your client's value survives the process.
Case Studies
What that looks like in practice
Performance Management Software Business
$500k
account kept from walking
$500k
account kept from walking
The first documented operations in a 22-year old company
The challenge: The company sold enterprise software configured differently for every client and every review cycle, on contracts that mostly ran $500,000 or more. When a client asked for a change, the request moved through client success, developers, sales, and QA with nothing written down. As a result, the handoffs dropped and clients ended up with builds missing what they had asked for. One of those $500,000 accounts was ready to walk, and while it teetered, escalations piled up in the owners' inboxes every day because no one closer to the work could answer them.
The work: I built the first operating manual in the company's 22-year history, documenting every process end to end, including creating a one-page spec sheet for each enterprise account that held its detailed customizations, its key contacts and communication preferences, and how the relationship had come in. That second piece mattered as much as the manual, because accounts moved between team members constantly, and it meant whoever picked one up was not starting from nothing.
The result: Escalations stopped. The team could answer what they never could before, the new hire got a real onboarding, and the $500K account stayed. Leadership named the operational clarity as the thing they couldn't run without.
Digital Marketing Agency - 200+ Accounts
4 / 0
new clients signed, 0 churned
4/0
new clients signed,
0 churned
Rebuilt how the agency delivered
The challenge: The agency managed more than 200 accounts with only two client-facing reps, and it was steadily losing clients to a problem everyone blamed on billing but no one had traced. The contract allowed ad spend to run up to 10% over budget without approval, buried in the contract, so a client expecting a $2,500 invoice would get one for $4,000 and leave or threaten to. Underneath the billing surprise was an ownership gap, because whether anyone watched an account approaching its budget depended entirely on the day.
The work: I rebuilt how the agency delivered, moving it from reactive to proactive. I redesigned the onboarding process, including making sure Clients learned how billing actually worked in their first days, I set clear ownership for who owned tracking each account's pacing, and I built automation logic that flagged an account before it crossed budget, so the team could reach the client while there was still a choice to make.
The result: Retention stopped depending on the founder stepping in to save accounts. The agency signed four new clients under the new process, and none of them had churned by the time I left.
How the Partnership Works
Two seats, one client
Exit planning runs on two teams building value together: the advisors and the operators. You hold one seat. We hold the other.
YouThe advisor seatYou own the strategy, the timeline, and the client relationship. You build the plan that closes the value gap and stay the client's guide through it.
YOUR
CLIENT
usThe operator seatWe build the documented operations the plan depends on, and we run our own execution to get there.
usThe operator seatWe build the documented operations the plan depends on, and we run our own execution to get there.
We run our own execution.
You set the quarterly targets. We manage the sprints, the timelines, and the deliverables to hit them, without needing your day-to-day oversight.
You see progress without managing it.
You get a read-only milestone tracker, so the data for your value-tracking reports is there whenever you want it.
What we find, you hear first.
Your assessment scores where the value gaps are. We work at ground level, where the logic lives, and we tend to surface things a high-level score does not. If we find a structural issue that could move the exit timeline, it comes to you so we adjust the plan together.
Where we don't go.
Wealth, tax, and exit timing are yours. We run an operations firm, so your financial and strategic relationship with the client is never something we're positioned to take. Different lanes entirely, which is the point.
Who This is For
The clients we're built for
Founder-led businesses between $1M and $5M
in revenue, with teams up to 20, twelve months
or more from a sale or transition.
The timeline matters. The work that lifts a valuation, (reducing how much runs through the owner and documenting how the business operates) takes a year or more to show up in the numbers a buyer trusts. Brought in early, there is room to build it properly. Brought in the quarter before diligence, there is only room to triage.This is a fit when one person can still see how the whole business runs. That is where the operational logic can be mapped, documented, and handed off cleanly, so the business holds its value without the owner in every decision.
Bring Us In Early
Let's talk before the deal is on the table.
The sooner the operational work starts, the more of your client's value survives the process.
© 2026 Baseline Operations LLC. All rights reserved.